web designer, search engine optimization (seo) consultant, Philippines

Portfolio

(click on the company name to see the actual pages)

 
PALAWAN SANDCASTLES
Rustic and laid-back resort in the Busunga Island of the Philippines
Mar 2016 to current (ongoing site development)

To enable the resort owners to update their site without being reliant on a web designer, I developed this website using Wordpress. It has a content management system (CMS) and complies with smart responsive resolution.
    Skills Used:
  • Wordpress template development
  • content management / information architecture
  • search-engine-optimization

ANGLO STERLING LTD. (ASL)
Hong Kong-based industrial diamond cutting company
Mar 2013 to current (ongoing site development)
Testimonial

It's an existing site that needed to look fresh in terms of design and content. I employed emergent web design trends (minimalist content with big background image) and chose a grinding spark on the homepage to evoke a high-energy dynamic look-and-feel to the company. I also slanted the content to encourage European agencies to partner with ASL in penetrating the Chinese and Asian markets.
    Skills Used:
  • design direction
  • content management / information architecture
  • email tracking system
  • search-engine-optimization
  • W3C-compliant html coding
Old Site:
 New Site:

COCONUT INSIDER
online city directory for the Philippines' major cities and destinations AND a real estate listing directory for real property throughout the country
Jan 2011 to current
Testimonial

Because of its scalability and potential for growth, Coconut Insider is the most ambitious project I've undertaken thus far. This directory system is unique because it packs all the essential features enabling site users make informed decisions. To wit:
  • business logo together with filtered information
  • Facebook integration
  • embedded Google mapping
  • high resolution picture galllery
  • customer ratings
  • email tracking system
  • search-engine-optimization
  • W3C-compliant html coding

Search Engine Optimization (SEO) as of Oct 6, 2011:

Keywords: "Philippine business establishments"
Google search result ranking: #16 out of 418,000,000 search results
Bing search result ranking: #5 out of 6,290,000 search results
Yahoo search result ranking: #20 out of 5,890,000 search results

    Tools Used:
  • Homesite
  • Photoshop
  • Map Source, Google Map, Garmin GPS (GIS tools)
    Skills Used:
  • Search Engine Optimization
  • Facebook integration
  • Conceptualization
  • Web Design
  • Content Writing
  • HTML / CSS
  • Photography
  • Geographic Information System (mapping)

PHYLLIS WALLBANK EDUCATIONAL TRUST
Phyllis Wallbank Educational Trust based in the UK
Dec 2009 - Jan 2010
Testimonial

This is a site-redesign with the client providing the new design - layout, colors, format, etc. I simply translated into pixels the client's vision of the website. SEO was implemented in the codes.

Search Engine Optimization (SEO) as of Sep 26, 2010:
Keywords: "educational trust, Phyllis Wallbank"
Google search result ranking: #1 out of 936 search results
Bing search result ranking: no ranking
Yahoo search result ranking: #2 out of 548 search results

Before and After: To view the difference in the redesign, click the links below:
old site (image size: 290K)
new redesigned site (image size: 234K)

    Tools Used:
  • Homesite
  • Photoshop
    Skills Used:
  • Search Engine Optimization
  • HTML
  • Graphic Editing

SIBAT
NGO on community development through renewable energy and sustainable agriculture
Oct 2009 - Nov 2009
Testimonial

This is a site-redesign using the existing layout and colors as a cornerstone for the new design. The new look was meant to look fresh but not radically different from the old site so as not to confuse existing userbase. Information architecture was at the heart of this project, streamlining projects and content placement for more intuitive navigation.

Search Engine Optimization (SEO) as of Sep 26, 2010:
Keywords: "renewable energy, sustainable agriculture, Philippines"
Google search result ranking: #1 out of 73,300 search results
Bing search result ranking: #1 out of 443,000 search results
Yahoo search result ranking: #1 out of 435,000 search results

Before and After: To view the difference in the redesign, click the links below:
old site (image size: 99K)
new redesigned site (image size: 86K)

    Tools Used:
  • Homesite
  • Photoshop
  • Map Window, Arc View GIS, Map Source, Garmin GPS (GIS tools)
    Skills Used:
  • Search Engine Optimization
  • Web Design
  • Page Layout
  • HTML
  • Photography
  • Graphic Design
  • Information architecture
  • Geographic Information System (mapping)

ENDEMIC PURSUIT TOURS
Bird Watching and Sightseeing tours
June 2009 - July 2009
Testimonial

This is a completely new site, designed from the ground up. It's practically 2 websites under one domain name. From the homepage, a choice is provided whether to go to the Birdwatching website or the Sightseeing site. View the Home Page snapshot (image size: 67K)

Search Engine Optimization (SEO) as of Sep 26, 2010:
Keywords: "Bird Watching, Sightseeing, Philippines"
Google search result ranking: #1 out of 38,600 search results
Bing search result ranking: no ranking
Yahoo search result ranking: 2nd page out of 148,000 search results

    Tools Used:
  • Homesite
  • Photoshop
    Skills Used:
  • Search Engine Optimization
  • Design concept and implementation
  • Information architecture
  • HTML
  • Graphic Editing

TOTAL CLEANERS
Drycleaning and Laundry based in Virginia, USA
December 2008 - February 2009
Testimonial

This is a site-redesign. Being a drycleaning concern, I wanted prospective customers to get a sense of cleanliness, professional quality work, and convenience. To accomplish this, I liberally used white space with minimalist content, presenting a clutter-free interface.

Search Engine Optimization (SEO) as of Sep 26, 2010:
Keywords: "dry cleaning Ashburn"
Google search result ranking: #1 out of 38,500 search results
Bing search result ranking: #8 out of 192,000 search results
Yahoo search result ranking: #14 out of 163,000 search results

Before and After: To view the difference in the redesign, click the links below:
old site (image size: 66K)
new redesigned site (image size: 56K)

    Tools Used:
  • Homesite
  • Photoshop
    Skills Used:
  • Search Engine Optimization
  • Design concept and implementation
  • Information architecture
  • HTML
  • Graphic Editing

KAISAHAN
Non-Governmental Organization (NGO) for agrarian reform and rural development
May to August 2008

This is a site redesign. As an NGO advocacy tackling burning current issues, I chose a newspaper format for its look and feel - compelling, relevant and urgent.

Search Engine Optimization (SEO) as of Sep 26, 2010:
Keywords: "agrarian reform, rural development, local governance, Philippines"
Google search result ranking: #2 out of 636,000 search results
Bing search result ranking: #1 out of 81,100 search results
Yahoo search result ranking: #1 out of 39,400 search results

Before and After: To view the difference in the redesign, click the links below:
old site (image size: 70K)
new redesigned site (reduced color: 290K)

    Tools Used:
  • Homesite
  • Photoshop
    Skills Used:
  • Search Engine Optimization
  • Design concept and implementation
  • Information architecture
  • HTML
  • Graphic Editing

BOLSA MANUFACTURING
Bag and Novelty Items Manufacturer
Mid 2007
Testimonial

The site is essentially a gallery of bags they manufacture. I wanted a clean, intuitive site displaying an array of products being offered.

Search Engine Optimization (SEO) as of Sep 26, 2010:
Keywords: "bag manufacturing Philippines"
Google search result ranking: no ranking
Bing search result ranking: #2 out of 5,630,000 search results
Yahoo search result ranking: #2 out of 4,780,000 search results

    Tools Used:
  • Homesite
  • Photoshop
    Skills Used:
  • Design concept and implementation
  • Data gathering
  • Content writing (some)
  • Information architecture
  • HTML
  • Graphic Editing

AUTOFOCUS
Automobile television show
February to May 2007

Site users get to vote on their favorite automobile for 2007

    Tools Used:
  • Homesite
  • Photoshop
    Skills Used:
  • HTML
  • Graphic Editing

BETBET
Online casino domiciled in the Bahamas
December 2003
Testimonial

    Tools Used:
  • Homesite
  • Photoshop
  • Dreamweaver
  • Web Trends
    Skills Used:
  • Site Redesign (using web metrics and usability best practices)
  • HTML Layout
  • Site Tracking
  • Graphic Editing

AIM TRIMARK INVESTMENTS
Mutual fund company
May 2001 - December 2003

    Tools Used:
  • Visual SourceSafe
  • Test Track
  • Homesite
  • Photoshop
    Skills Used:
  • HTML Layout
  • Graphic Editing
  • Source Control

CHAPTERS ONLINE
Canadian bookstore chain
September 1999 - January 2001
Testimonial

    Tools Used:
  • Visual Interdev
  • Visual SourceSafe
  • Test Track
  • Homesite
  • Photoshop
    Skills Used:
  • HTML Layout
  • Source Control
  • Multi-user project tracking
  • Graphic Editing

WINE & BEER LABELS
Ongoing Hobby

    Tools Used:
  • Photoshop
    Skills Used:
  • Graphic Editing

ENERCONNECT
Power company
August 1999

    Tools Used:
  • Homesite
  • Photoshop
  • Fireworks (image optimizing)
    Skills Used:
  • HTML Layout
  • Style Sheets
  • Graphic Editing

RED LEAF
Student exchange program
May 1999

    Tools Used:
  • Photoshop
  • Homesite
  • Fireworks
    Skills Used:
  • Graphic Editing
  • HTML Layout
  • Use of Javascript

SENECA COLLEGE
Canadian college
March 1999

    Tools Used:
  • Photoshop
  • Homesite
  • Fireworks
  • Style Edit
    Skills Used:
  • Graphic Editing
  • HTML Layout
  • Style Sheets

INDIAN MOTORCYCLE COMPANY
Bar/café
December 1998
    Tools Used:
  • Homesite
    Skills Used:
  • HTML Layout

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