Quotes (catchy lines)
  1. The best way to predict the future is to invent it (Alan Kay, engineer at Xerox-PARC)
  2. If you're serious about software, create the hardware for it [don't just perfect the software if it's running on shitty hardware...create the hardware for the software you're developing] (Alan Kay, engineer at Xerox-PARC)
  3. Apple III was conceived in a group orgy with everyone saying, 'It's not mine'. (describing the plight of Apple II after it flopped)
  4. If you're not busy being born, you're busy dying (lyrics of a Bob Dylan song mentioned in the book)
  5. Nothing kills humor like a boring truth (Scott Adam of Dilbert in how masterfully Jobs deflected the defects of iPhone 4 by saying all smartphones have that problem)
  6. The last time a tablet cause so much commotion, it had commandments written on it. (The Wall Street Journal describing the iPad launch)
  7. We screwed it 5 ways to Sunday (lifting it from the Elon Musk book, it means screwing it in every possible way)
  8. He was looking exactly like your newly divorced uncle on his first date. (describing Amelio's attire at the MacWorld convention)
  9. He was too busy to flush the toilet (Mona describing her Dad in the book, A Regular Guy)
  10. It blends sci-fi shimmer and the kitsch whimsy of a cocktail umbrella (describing the iMac)
  11. He threw himself into his work with a quiet diligence, silent stares and long uncomfortable pauses (describing Tim Cook)
  12. The incestuous living arrangement by its hippie residents was worthy of a French farce (in Jobs' 4-bedroom Rancho Suburban house)
  13. Even the most jaded psychiatrist would do a double take on it (Jobs naming the next computer, Lisa - the name of his child whose paternity he denied)