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lucid thoughts

February 24, 2003 Monday

Wiping Out

Darn! Going home yesterday night on my bike was courting disaster when the weather has just added a thin layer of fresh snow over the just-frozen layer of slush making road condition more slippery than a Teflon-coated frying pan. I wiped-out and was thrown clear from my bike along Yonge Street. Luckily, I wasn't hurt. This morning, having the same road condition, I wiped out again while riding a straight line on Yonge St. while going to work. Fortunately, there was no vehicle behind me. Otherwise, it might not be able to stop in time given the poor traction.

This is scaring the shit out of me. It's one thing to be pushing the boundaries of mind and body to feel the edge but beyond that fine line is the stupid-realm.

Branding Principles

Phil Taylor, company CEO, met with nearly half of the company employees for an early breakfast presentation of the results from the company-wide branding initiative. The bottom line is coming up with 50 or so words that were agonizingly put together to sum up the branding mission and principles of the company. While designed to define corporate soul and culture, the principles which are a synthesis of the cumulative contribution of the staff can very well be applied beyond the walls of the company. I particularly like one of them: provide more than what's expected. A pleasant surprise from an unsuspecting beneficiary goes a long way.


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